We designed the original web site for the Society for Organisational Learning Australia: an exercise in free form, Jungian inspired image maps! This web site was launched in the late 1990’s to rather overshadow the equivalent site of the head office organisation (the Society for Organisational Learning) in the USA... Our intent was to design a site that reflected the abjectly innovative and paradigm-breaking Organisational Learning ‘movement’ that advocates systems thinking and a fundamentally refreshing re-think on the management of organisations of all kinds. Inspired by founder Peter Senge, the Organisational Learning perspective has underpinned most of the work with which Lifecycling Design founder, Professor Roderic Gill, has been involved with for over 20 years. Roderic Gill designed the site and was one of the Society’s founding Directors.