The Waterfall Way community ecotourism initiative was a $0.5million social enterprise project involving the collaboration of the New England Ecotourism Society, the Centre for Ecological Economics and Water Policy Research, five regional local government organisations, a number of key state government agencies, as well as thousands of regional community members. The foundation of the project was to facilitate a tourism-based regional development enterprise that was fundamentally grass-roots up. A key component of the work was an interactive web site that would connect business, community, government and visitors/nature based tourists together around the various environmental assets of the high country region of northern New South Wales, Australia. The website was developed by a team of designers and web IT professionals under the overall direction of Lifecycling Design founder, Roderic Gill. Website link.